I was reminded again today on the power of social media to build relationships. Before 10 AM I had a half dozen people ask me how golf was this past weekend. At first, I didn’t really think more about that other than it was polite conversation. However, later today I realized that they knew about my golf adventures because of the postings I had made on my facebook account.
After giving this some thought here are some things I learned…
- You never know who is looking at your post. We often think that that the only people watching are those who are commenting. That is not true.
- You need to make sure you realize what you are posting and if what you are saying is how you want to be perceived. Perception is reality and you can not take back outburst of anger and frustration.
That being said I also learned how valuable social networking can be in building relationships. Most people will post things that they are interested in. Things such as family, sports, quotes, etc. People love to talk about what they enjoy, so how can this help you in your business?
If business is about building relationships, then taking the time to review post people make can help you build better relationships. What if you have a client or referral partner that you are trying to build your business from? What if you took time to review their social media post prior to your next meeting or conversation? How would that impact your relationship growth?
If you do a little research, you will find out exactly what is on your prospects mind and then you can spend time discussing those things in an effort to build the relationship. Very powerful!
So here is a quick action plan that you can use today to grow your business:
- Look up 5 of your prospective referral partners
- See what their last 5 post were about
- Give them a call
- Ask them about those specific things they are posting about (You don’t have to say you saw it on social media, just make it part of the conversation)
Try these action steps and let me know how it goes! I am sure you will be amazed at the results!
Remember what I always say,
Have you ever needed advice? Have you ever asked for advice? If so, what happened when you received the advice?
I saw a post today that said NBC has canceled Tony Robbins new show, Breakthrough. I thought to myself, what is wrong with America when the majority of people would rather sit like drones in front of their TV’s watching Desperate Housewives, The Bachelorette, or somebody get voted off some island rather than having the opportunity to learn how to effectively change their lives.
I love making observations on success and asking the question, “is there a formula for success?” In other words what makes one person more successful than another? Why is it that some people rise to the top, others hang around the middle, and the rest bring up the rear?
I think I may be addicted. Every time Willie Wonka comes on TV, I find myself drawn into this maze of endless possibilities and opportunity. I could be doing just about anything else, but if that show comes on, I feel compelled to watch.
Do have and “what if’s” in your life? What is you had made a different choice? What if you had left 10 minutes earlier? What if you had said something nice?
As I talk to and coach people, one of the biggest problems facing Americans today is UNCERTAINTY. Whenever you find yourself uncertain about your career, your job, your finances, your future, or whatever then you are setting yourself up to become trapped.
