It is amazing how many people today are becoming business coaches, life coaches etc. By and large the coaching industry is open to anyone who randomly decides one day to “become a coach”. I see ads all the time for becoming a coach and just because someone gets a certificate, training course or some other credential doesn’t mean they are a good business coach.
Before I became a business coach I worked in the mortgage industry. I started and sold 3 different mortgage companies and during my time in that industry I saw how many people who one day were bagging groceries for a living and the next day they were a loan originator. The only requirement to become a loan officer was that you were breathing. Unfortunately, I am seeing that same trend happen in the coaching business.
It is almost like saying…”Hey if you want to start a business, then become a coach. Anyone can do it!” Give me a break!
If you are a business owner, want to start a business, or work in sales and are considering hiring a business coach here are 7 questions that you need to ask before you pay one red cent to a coach.
- What is your business experience? (It better be real BIG, and in the area you NEED)
- What has been your business success? (It better be BIG)
- Why did you become a business coach? (Huge!)
- Do you have a coach? (They better answer yes) if so, who is it?
- What successes have your clients had? (Again, this is crucial)
- Can I talk to your clients? (The answer better be YES)
- What can I expect to get from coaching? (This is BIG! Most coaches can not correctly explain the difference between a coach, consultant and trainer)
Remember, just because someone says they are a business coach, doesn’t mean they have a clue of how to help you. You need to clearly define where you want to go and then carefully pick the person to get you there.
My personal coach, mentor and friend, John Maxwell says…
“It is not only important what you learn, but who you learn it from”








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