One of the classes I believe they should be teaching in school is how to build a network of connection and effectively manage a database. In fact I believe that it is a crime that they don’t teach more about building relationships, but that is a whole other post.
Nearly every single time I coach and consult individuals and organizations I find that their database management is almost non-existent – SHAMEFUL! Your database is your ATM to future customers and as such deserves your attention right away.
One of the reasons I am given about not having a database is that people are confused over which one to select. Let me solve that dellima right away…
“The best database software, program or online system to use is…the one you will actually use!”
I know there are plenty of options, but you need to pick one and start using it right now. Here are some systems to help you effectively use and manage your database.
- Put contacts into categories such as Prospects, Past Clients, Opportunities and Referral Partners
- Collect the important data like birthdays, anniversaries, hobbies and things of importance
- Send handwritten note cards – a minimum of 3 per day
- Send Birthday and Holiday cards
- Have a regular email
- Make proactive phone calls on a regular basis
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As we approach the end of the year, we tend to rush forward full speed ahead. With holiday madness and other tasks that need to be done by the end of the year, who has time to neatly tie a ribbon around the last 12 months and call it a wrap? However, finishing strong may be just the thing you need to do to create a strong start for the new year.
Last night I was on my weekly coaching call with The John Maxwell Companies and the special guest was 
