Layout Image

Archive for Sales – Page 2

The economy is not in bad shape for business, rather businesses are in bad shape for this economy. I will give you an example…Yesterday, I was at The Get Motivated Seminar in Nashville Tennessee. There were over 20,000 people packed into the Bridgestone Arena from 8AM to 6PM. I have a good friend who was one of the speakers, so I met up with him after his presentation to go and grab some lunch.

He had just over an hour before he needed to leave to catch a plane, so I suggested we walk across the street to the restaurant on the corner. We entered and literally could not find a server. After about 10 minutes, I finally found someone and asked about the wait. He barked that they were understaffed and it would take about an hour or more to be seated and served.

Are you kidding me????

There are 20,000 people across the street. This seminar has been advertised for months and you are under staffed????

Don’t blame the economy for your stupidity.

When I work with businesses one of the first things we develop is a sales based culture because

A business the is not making money is not a business, it is an expensive hobby!

Here are 10 ways to develop a Sales Based Culture in YOUR BUSINESS!

  1. Hold regular sales based meetings
  2. Read sales books
  3. Listen to audios on selling
  4. Develop an attitude of “A sale a day, keeps the doors open!”
  5. Invest in a coaching or training program
  6. Develop a sales tracking board
  7. Know your conversion numbers
  8. Develop a referral system
  9. Collect important data on every prospect
  10. ASK, ASK & ASK for the business

There are plenty of customers out there ready, willing, and able to buy. The economy is not the problem, it really is the culture of the business.

 

Years ago when I started my first business, I was young and eager to help everyone I could. If you were a prospect, suspect, or in anyway wanting to spend money with me, then I was in the game.

Over the years I have learned some valuable business lessons (often from the school of “Oh crap, I really blew that”) but one lesson that I had a hard time getting through my thick skull was…

Not everyone who is willing to pay you is the right customer.

In fact, I have found that sometimes it is even best to fire some of your current customers. Now, I admit that is easier said than done, but there is an amazing burden lifted from your shoulders when you get rid of those “pain in the but” clients.

Recently I was offered a 5-figure coaching/consulting contract that I Read More→

I love to speak and I love to teach my clients how to build a speaking platform for their business that positions them as the Go-To Expert, creates more referrals, and leverages their time. Many of my clients want to learn more about how to get opportunities to speak at events, so I decided to share with you how I am making that happen.

I recently landed an opportunity to speak to 200 plus sales professionals at the Nashville Business Journals Crash Course in Selling event that is in July. (more details as they are announced)

Here is how I positioned myself as the clear choice to be one of their speakers.. Read More→

Comments (0)
Categories : Marketing, Sales, Speaking

Have you ever had the opportunity to do a 5-10 minute presentation at a local networking group? If so, what did you talk about? Was it your product, your service, or yourself?

If you talked about any of these 3 areas then you made a big mistake and here’s why… Read More→

I went to a business seminar yesterday and the speaker said something that was very profound. He said that every self employed, commissioned sales person, and entrepreneur places 4 bets each day they get up.

We bet the following:

  1. Our time
  2. Our money
  3. Our energy
  4. Our creativity

Now if you ask me, those are some pretty big bets we are willing to lay down each day. When you really think about the bets you are placing on the table, you also have to think about how you are allocating your time. Are you doing the task that generate revenue? Here is what I have found. Read More→

So you want more customers for your business huh? I wrote a post asking the big question, Can YOU put these letters after your name several months back that will virtually guarantee your pipeline stays full of willing, able, and ready to buy customers. Paying customers are great, we all need them, the more the better and here’s how… Read More→

Comments (0)
Categories : Sales

What people will always find a way to buy

Monday, May 23rd, 2011

There are some things that people will always find a way to buy and once you know what they are, all you need to do is make sure you have either one or both of them. The really interesting thing is that is doesn’t matter what the economy s doing either when it comes to the two things people will always find a way to buy. There is also one thing people will buy, but they begrudgingly pay for these things and will put them off for as long as they can

Is your interest peaked? Are you read for the answers?

If so then here they are the two things people will always buy… Read More→

Comments (2)
Categories : Sales

Have You Overlooked the Obvious Too?

Friday, May 20th, 2011

This is the email I sent to my coaching clients today. I think it really says a lot. The story is from Lou Holtz book Winning Every Day

Whenever I stress the importance of fundamentals, I like to tell the story about the guy who walked into the pet shop to buy a bird.

He noticed several of them were listed at $1.90. When he went to buy one, the pet store owner said, “You don’t want those birds, sir. I have the ideal bird here for you and it’s only $692.”

The guy looked at the bird and said, “Why it’s just like all those other birds. How come it’s so expensive?”

The store owner replied, “Ah, but this bird is different. It can talk and sing. The other birds just sit there.”

The guy thought for a minute and said, “Gee, it’s a lot of money, but I live alone and would love to have the company.” So he bought the bird for $692.

The next day the customer returned to the store, found the owner, and complained, “I paid $692 for that bird and it doesn’t talk or sing.”

The owner said, “Well did you buy the bird a mirror?”

The guy says “No”.

The owner said, “if you buy the bird a mirror he will look at himself in the mirror and I guarantee he will talk to you, I’ve got a mirror here for only $23.” So the customer purchased the mirror.

He returned irate the next day and complained, “My bird looked at himself in the mirror, but he still doesn’t talk or sing.”

The owner replied, “That’s impossible. I have the same type of bird as you. Why, just today he got up, looked at himself in the mirror, and then ran up and down his ladder.”

The guy stopped him and said, “What ladder?”

The owner said, “You mean to tell me that you didn’t buy the ladder! That bird won’t talk or sing unless he first gets his exercise on the ladder. We have a ladder on sale today for only $27.” The guy bought the ladder.

Over the next three days the storekeeper sold him a mirror, a ladder, and a swing.

At the end of the week, the customer returned in tears. He told the storekeeper, “My bird looked at himself in the mirror, climbed up and down in his ladder and swung on his swing, and keeled over in his bath. Just before he died, he looked over to me and said, don’t they sell any food at that store?”

- Lou Holtz
Winning Every Day

Would you pick 10 race horses or 200 mules?

Friday, May 20th, 2011

I got to have coffee with a new prospective client today. He had recently came to one of my speaking events and had left with my 7 Fundamentals of Top Producers audio. He called me recently to have coffee because he had been listening to the CD several times. (By the way, that is one of the fundamentals, how often do you listen to information that makes you better?)

Anyway, as we talked he said he had about 110 sales reps that he wanted to get involved in a sales training program and here are the question he asked me…

  1. What can you do to motivate the sales team?
  2. What can be done to move them to another level?
  3. What is the cost?

And here are my answers…

  1. Nothing. Motivation is up to the individual. I may be able to get them excited for a brief time, but they must be self motivated and have a desire to go to the next level. If your team lacks motivation, maybe you have the wrong team.
  2. Accountability. People have potential but they need someone to ask them the tough questions that produce results. Sales managers typically dance around difficult questions because they don’t want to lose the sales staff, but you only lose the ones who have no desire to step up their game. People who have a strong desire to win will be challenged by difficult questions and thrive when a leader has the courage to ask them.
  3. Does it really matter? I think a better question is what is my investment. Leaders, Producers, and winners never look at the cost, they look at the investment. When they learn what the investment is, they assess the return and immediately take action.

But then I gave him some valuable information and I asked him the most important question…

“How much is it worth for you to find out who you winners are on the team and who needs to move on?”

I would rather have 10 race horses working with me than 200 mules. Just a thought…