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Archive for Writing Your Book

Information Products Make YOU the EXPERT!

Are you addicted to information products? Many people around the world are. They’re quick and easy, they help us solve problems in our life and they’re a great way to gain education and knowledge without having to leave our homes.

Additionally, they’re instantly accessible. We can download a workshop, book or expert interview and read it or watch it on our mobile devices, from our couch or while sitting in the waiting room at the doctor’s office.

Information products have become immensely popular and are one of the best ways to build your Personal Brand!

Because of their popularity information products also have the ability to serve a number of business building functions.

Information products can:

Just looking at what an information product or products can do for your personal branding is enough to make you want to get creating, right? Before you begin creating an information product, however, it’s important to determine your ultimate goal.
What Do You Want Your Information Product to Accomplish?

This is the first question to answer. Once you have the answer to this question, then you can move onto the actual product creation process.

So…what’s your product’s goal?

Take some time to contemplate the answer. Look at where your business currently stands. Are you looking for more traffic? Do you want an introductory product in your sales funnel? Do you need to add a top level product to your sales funnel? Do you need to build an opt-in list?

Action Step – Start with your goal first. Write down what you want to accomplish with your information product.

Want to know more? Join me February 10th, 2012 in Nashville for the Personal Branding Mastery Conference! I will show you the exact blueprint to make YOU the Go-To Expert in your business!

I am usually speaking to a room full of business owners, executives or entrepreneurs, but in when you write a children’s book your audience changes. With Squiggly’s Race to the Ark due out November 30th, I had the chance to do a preview reading to the k-3rd grade classes at Christian Community School in White House, Tn.

I have to say that it was a blast! The kid’s loved to story and the illustrations. I think they are all Squiggly fans right now but something really cool happened after I finished reading them the story. Once we had finished the Squiggly, the kids all had comments about the moral of the story and they were all correct.

Some said that the moral was that God created each one of us uniquely different and gave each one of us gifts to help others.

Others said that we needed to be nice, even to people who are mean to us.

Other children said that we have to keep going even when things are tough.

The Bible talks about “out of the mouth of babes” and I witnessed that full force today. I have to say it was really cool, but one of the best parts was at the very end. I was sitting on the side of the stage as the teachers dismissed the children back to their classes. What happened next was totally unexpected. I was bum rushed by an avalanche of children. From hive fives to hugs, they all wanted to get their picture made with the book, so that is exactly what we did.

I learned a lot today, but the biggest lesson was seize the moment, be spontaneous and have fun. We did that for sure and I think we all need to do that more often.

What will you do to seize the moment, be spontaneous and have fun? Something to think about for sure!

 

It was 3 years ago when I first got the story, Squiggly’s Race to the Ark. I had originally intended it to be a book for adults, similar to Who Moved My Cheese.

People ask me what caused me to write the story and the answer is really simple. When I go to church, I like to take notes. During one service, Pastor Maury Davis said “It was by perseverance that the snail made it to the Ark” I love quotes and this one stuck with me. I wrote it down in my journal and it just kept sticking in my mind. The next morning I got up and had the entire story so I sat down at my computer and typed it out.

After I wrote the story, I put it in my desk drawer. I wasn’t really sure what to do with it until my wife found the manuscript one day and asked what me to tell her more about my plans for this book.

To be really honest, I didn’t know if the story was any good, even though she said differently. (She is supposed to say good things about my work, right?)

I’ll fast forward 2 years to a meeting I had with Robby McGee of New Life International. He had been wanting to start a publishing division and had been looking for the right opportunity. He saw that opportunity in Squiggly and so we began the process of publishing a children’s book. I had published several other books, but never a full color, fully illustrated children’s book.

It has been a huge learning experience to say the least :) After spending that last year working through illustrations, editing and a whole host of other learning experiences the book has finally gone to print. Fingers crossed and a few answered prayers, we will have the first order of books back at the end of November.

Along the way, I have learned a ton; however, 5 invaluable lessons stand out.

  1. Never doubt your gifts. I let this book sit dormant for too long and even when several people said it should be a children’s book, I still had some doubt about how it would be received and even if it was worthy enough to be printed. God doesn’t call the equipped, He equips the called :)
  2. It’s okay to jump in and learn new things. Like I said, I know how to write and publish a text book, but I had no clue how to get a children’s book completed. I had to learn a lot from picking the right illustrator, to getting it printed.
  3. Don’t be afraid to jump outside your comfort zone. My true comfort zone is working with adults, specifically in business and the areas of sales, marketing & leadership. This week I am reading the book at a school to children from k-5th grade. Talk about out of the comfort zone…I would feel more comfortable be giving a keynote to a room of 5000 adults than 60 kids.
  4. Be patient, but unafraid to voice your opinion. Great work takes time to complete so patience is necessary. Along the way you will get a lot of opinions and some criticism. Take the good with the bad, but when your gut tells you to hold your ground, do it. Don’t be afraid to give your opinion and stand up for your beliefs.
  5. Have a plan, but be flexible. You have to have a plan, but no matter how well you plan, there will be times you have to back up and punt. For example, we had to change illustrators 3 months into the project. That caused some anxiety and delays, but it was well worth it in the end.

I am sure as I reflect more, there will be other lessons I have learned. These are the one’s that stand out right now, but I am excited to see the book come back from the printer. We have set up a website for Squiggly’s Race to the Ark as well as a Facebook Fan Page. Be sure to check them out, because the book will be for sale soon :)

 

 

 

 

Have you given any thought to developing your legacy? What will you be known for? What will they say at your funeral? What are you doing now that will impact future generations?

When I was in my 20′s I didn’t give any thought to these questions whatsoever, but I shared with my church class recently that building a legacy is easier now than ever before. Many of you know that my good friend, Denai Vaughn, The Networking Queen, recently passed away and a fatal car accident on I-40 in Amarillo, TX.

But even though Denai Vaughn is no longer with us on this planet, her legacy lives on. She started early and worked often to build and leave a legacy.We live in a world that the barriers that once blocked many people no longer exist. You don’t need a publicist to write and publish a book. You don’t need a radio station to make you an “on the air” talent and you don’t need a TV crew to create your own TV show. You just need a few tools and the desire to make a difference.

Here are 4 easy ways to start building your legacy now.

  1. Start a blog
  2. Start a podcast
  3. Do video marketing
  4. Write a book, I did and you can see it here

Don’t let excuses stop you from sharing your message. These are just four ways that anyone can share their gifts and talents with the world! I want to challenge you to start sharing, future generations (and us now) are counting on you!

Leave a comment below and let me know what way you are going to start leaving your legacy.

How to Get Celebrity Endorsements for Your Book!

Wednesday, September 15th, 2010

I have written and spoken often about the power of having your own book to build instant credibility, influence, and expert status in your industry. Having written more than five books myself, I can tell you that no other marketing strategy even comes close to having your own book.

I wrote my first book, Dude Seriously! The 41 Ways You Have Sabotaged Your Sales Career, three years ago and it was amazing how fast people began to recognize me as an expert on the subject of selling. Back then I had no idea how you could get Celebrity Testimonials for your book, but now I do.

Having a celebrity testimonial will take your book to new heights. Recently, a good friend of mine, Michael Maher published his first book, The Seven Levels of Communication, and the number of endorsements he obtained for his book was amazing. The biggest endorsement he received was from New York Times Best Selling author, Dave Ramsey.

Now you can have access to every celebrity out there! I have found the ultimate resource for getting celebrity endorsements for your book, product, or event. I have included a banner link below to take you to their site.

Can you imagine what would happen if a famous celebrity wrote and endorsement for your book? Talk about amazing! You would skyrocket to instant expert status and then some. Check contact a celebrity out by going to their website and seeing it for yourself.

I am stoked about this and I am sure you will be as well!

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Contrary to what most people think, I really don’t like to write. That probably sounds funny coming from a guy who has written 5 different books, and teaches a course on writing your own book to increase your business. The reality is that I write because it is one of the best ways to increase your credibility and influence, plus it is essential if you want to grow your business.

To that end, I have been experimenting with a new app for my i-phone – SpeakWrite.com I seem to come up with catchy titles and themes for new books all the time, but with all of the projects I work on, finding the time to write is difficult. That is why I am trying out the SpeakWrite app for my i-phone.

Very often the ideas for chapters come to me at akward times…just before drifiting off to sleep, driving down the road, or when I am in the shower (is that too much information???) Anyway, I thought how cool would it be to dictate my chapters, have them transcribed, and then make a book. It sounds cool, but will it work?

That is what I am going to find out.

Here is what I know…

  1. The app lets me talk and it records what I am saying.
  2. The app directly connects with my speak write account and uploads the files right from the phone
  3. I receive a word document back by e-mail with my dictation all typed out

I recorded 3 notes (chapters) on my way into the office today. I am sure other people thought…”that crazy dude is talking to himself”, but I did it none the less. Once I got to the office, I clicked the app to upload the dictation to the SpeakWrite website. As I am writing this during lunch, I have already received all three back. It cost me about $20 bucks so I have to make some decisions…

  • Is it worth it?
  • How much editing will be required?
  • Does this save me time?

I will keep you updated as I try this technology. If it works, then I am super stoked. If not,  I will go back to the drawing board…

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